by Matthew Brennan | Sep 19, 2012 | Featured, web content strategy
Just a reminder. Writing Content in lists: Makes it easier for your readers to comprehend Breaks up complicated content Tells the reader what they need to know Appeals to visual learners (which on the web, is nearly everyone) Allows for quick scanning Including...
by Matthew Brennan | Sep 17, 2012 | Featured, web content strategy
Your website is the most important component of your online marketing. It’s a part of your sales force, and needs to be written in an engaging manner, that stirs readers to complete your call to action. That’s a tall order. Here are nine tips for how to...
by Matthew Brennan | Sep 13, 2012 | Featured, web content strategy
If you build it they will come. It’s a great quotable line from one of the world’s best sports movies, Field of Dreams. It works great for Hollywood, cornfields, and baseball. There’s absolutely no grain of truth to it, when it comes to a business blog or website. If...
by Matthew Brennan | Jun 21, 2012 | Featured, web content strategy
The about page is the second most important page on every website (after the home page). To understand why, think about how you surf the web. Say you and your family are looking for a way to spend your next free night. You come across a website for a science museum...
by Matthew Brennan | Jun 15, 2012 | Featured, web content strategy
It used to be that marketing meant grabbing a megaphone and garnering the attention of as many people as possible. It used to mean buying newspaper ads, and placing your business in a prominent spot in the phone book. Clever TV ads meant to reach a wide audience were...
by Matthew Brennan | Feb 6, 2012 | Featured, web content strategy
Your website copy can be one of the most underestimated weapons in your marketing arsenal. Businesses often put a lot of resources and care into the design of their website, and rightly so. It’s the copy, however, that will take that viewer and turn them into a...
