by Matthew Brennan | Jan 4, 2012 | Featured, web content strategy
January is the time when a lot of businesses will be rethinking their marketing. It’s a time for fresh starts, and that goes for business as well. Keyword research is a crucial part of any strong internet marketing campaign. Before you start writing blogs, posting,...
by Matthew Brennan | Nov 6, 2011 | Featured, web content strategy
Maybe you’ve taken the time to build a web site that you are extremely happy with. Maybe someone else built it for you, and the graphics and design are beautiful and spectacular. Great. Now what? Well, it needs to be findable. This means thought and effort need to go...
by Matthew Brennan | Oct 31, 2011 | Featured, web content strategy
I recently met with a web designer friend of mine, when the subject veered off on to the topic of uninvited audio on a web site. Sometimes businesses use this trick on their web sites, without a full understanding of the impact it may have on their viewer. My friend...
by Matthew Brennan | Oct 24, 2011 | Featured, web content strategy
By 2013, mobile phones will overtake PCs as the most common Internet access device worldwide. Think about what that means for a minute. More people will be accessing your web site through a screen that fits in your pocket than on a desktop or laptop. We are truly...
by Matthew Brennan | Oct 5, 2011 | Featured, web content strategy
We are now a few weeks into the great Facebook/Spotify experiment. When I first heard about the open graph idea from Facebook, I cringed. The world does not need to know when I listen to washed up 80s pop music and watch romantic comedies. Such media cocktails are...
by Matthew Brennan | Oct 4, 2011 | Featured, web content strategy
Have you hooked up your social media accounts with the new Klout.com? This site measures online influence through Twitter, Facebook and a handful of other social media accounts. Businesses love something measurable. Klout provides a way to rank your social media...
