(815) 503-0286 matt@matthewlbrennan.com

press release copywriterProfessional Press Release Copywriter

Attract More Visibility to Your Business

A professional press release copywriter can help yo grow the audience for your business. There are newspapers, magazines, and websites that will run newsworthy information about your company – free of charge – but you have to understand how to find them and what they are looking for.

My name is Matt Brennan, and I am a professional press release copywriter ready to attract more visibility to your business by taking advantage of local and national news outlets that are looking for news stories. I can also help you use online press releases to draw more visibility to your company or product. 

Are you looking to take advantage of free publicity for your business from regular news outlets or search engines? Talk with a press release copywriter to find out more about how it’s possible for your business.

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Some Ideas for Your Next Print or Online Press Release

Journalists and readers alike are inundated with information all the time. The best chance to get your press releases opened and read is to make sure they are well-written and creative, with a strong news hook. What is a news hook? This is the purpose of your press release. News outlets and websites are not going to run it or do a story on your business just because you ask them. There needs to be more appeal than this for the reader.

But the good news is that every business has something newsworthy going on. You just have to find it. Here are some examples:

  • New business, or new location
  • New products or services
  • Rebranding your business
  • New employees
  • Charitable events
  • Creating a contest for your audience
  • The expansion into a new market
  • Awards

Writing about any of these subjects can land increased news coverage and visibility. Use your best judgment and remember – stay creative. Make sure you take a look at what various organizations and websites are looking for, when you send them a release.

Additional Blog Posts About Press Release Copywriting: 

When to Write a Press Release, and How they Help

20 Press Release Tips to Expand Your Business’s Reach


press release copywriter

A Few Press Release Tips

Remember, that when you write a traditional press release, you’re targeting a busy member of the media. They’re looking at similar releases all day long. Below are a few tips for your release to stand out from the others:

  • Take a look at any published requirements from a news organization before sending them your press release.
  • Local news sources are often more likely to publish your press release or do a story on your business than national news sources. This of course depends on the nature of your company, and the nature of your news.
  • Find a strong news hook to pull people in. Give people a reason to care, and share interest in your news.
  • Take the time to perfect the headline and the first sentences of your release. This is what readers will use to determine if they want to continue.
  • Copy edit your press release closely. It needs to be well-written, with proper grammar and spelling to maximize impact.

What a Well-Written Press Release Can Do For Your Business

You can gain more visibility for your hard-earned work. A traditional press release can be just what you need to land the news of your next project or book on the front page of the newspaper. A digital press release can help your company rise in visibility on the search engines. Are you ready to attract more attention within your community?

Hire a press release copywriter to help your visibility.

Professional press release copywriter Matt BrennanHire Press Release Copywriter Matt Brennan

Press releases can attract a high level of visibility for your business through the media and the search engines. My name is Matt Brennan, and I am a professional press release copywriter. I also have a familiarity with how the print news media operates, as a former journalist.

Do you have a question, or would you like to talk about your next press release copywriting project? Contact me today!

Hire a Press Release Copywriter

Are you ready to discuss your next project? 


CALL: (815) 503-0286

EMAIL: matt@matthewlbrennan.com