by Matthew Brennan | Feb 17, 2021 | content marketing strategy
Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal. A good case study is written with your potential...
by Matthew Brennan | Aug 21, 2018 | content marketing strategy
It’s not easy to grow your business – and finding the right marketing strategies can be a significant challenge. First, we have to assume that you are selling a high-quality product or service, and that there is a viable market demand. Without those things, your...
by Matthew Brennan | Sep 11, 2017 | content marketing strategy, Featured
Great copy is more than just an afterthought. We all want a website that truly works as your always-on-duty sales partner. We all want marketing materials that truly resonate with your audience. That means your messaging is more than an afterthought. Too many business...
by Matthew Brennan | Aug 29, 2017 | content marketing strategy, Featured
Blogging consistently takes a great deal of time and energy, but fortunately there are other ways to create valuable content. None are meant to be a substitute for a strong blogging strategy, but instead they can enhance it. Where does your audience hang out? Make...
by Matthew Brennan | Aug 2, 2017 | content marketing strategy, Featured
Stories in business give people a reason to choose you, versus the hundreds of other options that are all a click away. Throughout my young adulthood I wanted to be a reporter or columnist for a large daily newspaper. I wanted to experience city hall, and talk with...
by Matthew Brennan | Nov 28, 2016 | content marketing strategy, Featured
Are You Keeping Your Audience Happy? Your audience has pressing questions they want answered. People have problems they want solved. By the click of a mouse, they chose you. The words you give them matter. Do you spend high valued blog real estate easing their pain,...
