Health and Wellness Copywriter
Copywriting Services for Exercise Equipment, Medical Devices, and Other Health and Wellness Companies
Here’s why hiring a health and wellness copywriter for your marketing is so important…
People are taking more control over their general well-being, and they are looking for companies that can help them accomplish their personal health goals. The industry is enjoying booming growth, but with that growth comes competition.
It helps to have marketing that can differentiate you from the competition. It’s important to have a message that conveys the value that you offer immediately, with a persuasive and welcoming message. The idea is to draw people in and keep them engaged, and wanting to take action.
An experienced health and wellness copywriter can help you reach your intended audience with copy that is designed to convert and help your audience to develop an increasing passion for your brand. More and more people are taking a proactive approach to their health and performing Google searches online. Hiring a professional copywriter can help you to take advantage of these trends and increase search engine visibility.
My name is Matt Brennan, and I am an experienced health and wellness copywriter. You can find out more about my background on my about page.
Learn how to convey your message in a more persuasive way.
Health and Wellness Specialties
It’s no secret, the health and wellness industry is vast. There are an incredible number of specialties involved. As a health and wellness copywriter, I help companies in these industries:
- Traditional healthcare
- Gyms or workout facilities
- CBD products
- Medical supplements
- Yoga studios
- Medical devices and products
- Disease prevention
- Exercise equipment
- Pain clinics
- Personal care
If you don’t find your specialty listed above, you can still contact me to find out how I can help.
Trust Your Copy to Someone That Understands the Industry
After an autoimmune diagnosis, I knew that life had to change for me. I began researching how to treat my condition naturally, and finding more about how the body works. After reading exhausting my own reading list that included books about nutrition, stress management, brain health, breathing exercises and more, I picked up a health and wellness coaching certification from the American Fitness Professionals and Associates. I plan on using this knowledge both to help clients within the industry and to better treat my own condition.
The health field can be nuanced. It helps to go with a health and wellness copywriter that understands the specifics of your field. I have a broad understanding of the field and can help in many ways. If you’re ready to move forward with an experienced health and wellness copywriter, I would love to hear from you!
A More Persuasive Approach To Your Copy
You went into business to help people – a noble endeavor. But there’s no denying that the health and wellness industry is competitive. Whatever your specialty, chances are, you’re not alone. Your copy needs to showcase what makes you different. It needs to highlight why people should buy from you. As an experienced health and wellness copywriter, I can help you to do just that.
A clear content plan that includes online and offline marketing is the foundation for distinguishing your business. It allows potential consumers a window into your world. In a crowded marketplace, this is essential. Past that, you need a clear and concise message that keeps your readers engaged, and motivates them to take action. It’s not enough to simply rank well. The message needs to resonate and motivate, too.
How a Health and Wellness Copywriter Can Help Your Business
Today’s consumers are more educated than ever before. They’re performing Google research on a regular basis, and learning as much as possible about their health, and your company as possible before they make a purchase.
You can help in this process. When your marketing aims to educate, you position your business as an expert in the field. You’re producing value, rather than trite sales pitches. A health and wellness copywriter creates a more informative marketing message.
When you court your audience with the information that they’re already looking for, it’s easier to find success online. This can be done through:
Give Consumers the Information That They Need
Health and wellness consumers are researching their purchasing decisions more than ever before. Doctors and healthcare professionals are no longer the sole gatekeepers to this type of information. It can be found readily on the Internet. When people want to try acupuncture or join a yoga studio for example, they can research the immense benefits online.
If you are readily publishing information about your industry and answering common consumer questions through a blog, or social media, then you can better keep your audience’s attention throughout the buying cycle. You can help them make more informed decisions.
As a health and wellness copywriter, I can help you increase your visibility online. Contact me through the form below and we can discuss how to improve your marketing message.
Hire Professional Health and Wellness Copywriter Matt Brennan
People are more invested in their well-being than ever before. They are learning more, and spending more on preventative care. Companies in this field have an opportunity to educate and provide value to consumers. My name is Matt Brennan and I am a professional health and wellness copywriter.
Do you have any questions, or would you like to discuss your next project? Contact me today!
Read The Health and Wellness Marketing Report
The health and wellness industry continues to evolve, and new segments enter the mix on a consistent basis. It’s important to understand the complexities of the industry and how to reach your audience in an effective manner. Read the Health and Wellness Marketing Report for 2021 to understand what you need to do to maximize your reach!