by Matthew Brennan | Mar 30, 2018 | copywriting strategy, Uncategorized
How to Create Stronger Customer Relationships and Sell More With Your Business Copy These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you’re launching, the budget is tight. Every fork in the road can...
by Matthew Brennan | Mar 26, 2018 | Uncategorized
I’m definitely among the lucky. Books have played a significant role in my life. A Clockwork Orange 1984 Catcher in the Rye The Stranger These are just a few early favorites that meant something to me. I’ll never think of the song Singing in the Rain the same...
by Matthew Brennan | Jan 8, 2014 | blog strategy, Uncategorized
The Internet’s a crowded place. There’s no shortage of tips, tricks, how-to’s, and lists. That’s not to say you need to avoid these types of posts. To the contrary. What you need to do however, is play to what the Internet is short on: you....
by Matthew Brennan | Dec 12, 2013 | Business Strategy, Featured, Uncategorized
Whether you’re brand new to marketing your business, or you’ve been at it for awhile, it’s important to stay current on the industry. It’s an industry constantly in flux. There are new faces out there every day, and you should be doing what you...
by Matthew Brennan | Sep 10, 2013 | blog strategy, Featured, Uncategorized
Face it. Pretty much whatever your industry, the competition is probably stiff. It’s especially true online. Every time someone searches in your industry, thousands of search results pop up. Even if you’re on page one of Google, there’s still other...
by Matthew Brennan | Jun 9, 2013 | copywriting strategy, Featured, Uncategorized
No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his...