by Matthew Brennan | May 21, 2013 | copywriting strategy, Featured, Uncategorized
As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome. It needs to provide value and distinguish you from the...
by Matthew Brennan | Apr 16, 2013 | blog strategy, Featured, Uncategorized
Ray Kinsella was nuts. OK, so he was also fictional, but my larger point remains. Kinsella was the Iowa farmer in Field of Dreams who heard voices. Anybody telling you “If you build it, they will come,” isn’t telling you the full story. If you build...
by Matthew Brennan | Apr 11, 2013 | blog strategy, Featured, Uncategorized
How To Know When You Need A Little Extra Blogging Push There’s nothing inherently wrong with keeping your content writing in house. Lots of businesses have been searching for the right cost saving measures for a long period of time. Here’s the thing....
by Matthew Brennan | Jan 31, 2013 | Business Strategy, Featured, Uncategorized
This is a guest post by Antoine Bonicalzi at ContentCreatorClass.com What A French Guy Can Teach You About Creating Content For A Global Audience We all know the Internet has made our planet a much smaller world. People all over the world communicate to work, exchange...
by Matthew Brennan | Nov 29, 2012 | copywriting strategy, Featured, Uncategorized
Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you’re running a business you want to give the copy a try. Before you get too...
by Matthew Brennan | Nov 21, 2012 | Business Strategy, Featured, Uncategorized
When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline “Welcome To Our Newspaper”? That’s right, never. It didn’t happen. So why do I see this headline on a lot of websites? Welcome To...
