Professional Case Study Copywriter
Showcase Your Customer’s Success
A professional case study copywriter can tell your business’s story in an effective and persuasive manner. He can use social proof to highlight the strengths of your company.
Businesses are often tempted to talk about how great and effective they are. They talk about previous success. But the problem is that sometimes they are simply too close to the story. The message means more when it directly relates to a customer success story.
My name is Matt Brennan, and I am a professional case study copywriter. I help businesses showcase their success stories in a way that resonates with readers, and helps to earn them trust.
Your customers have one question in mind. They want to know if you’re the right choice for the job. Case studies provide an effective form of social proof. They highlight your customer’s problem and show how you were able to help them overcome that problem. This is an effective method in helping your customer to choose you.
Case studies provide a precise solution to a customer’s problem. They establish trust amongst your audience, and give them a deeper reason to trust you. If you’re ready to put your past successes on display for your online audience, I can help.
Everyone Loves a Great Story
Your readers love a great story. They want to hear how people are able to overcome obstacles and solve their problems. They love it when the protagonist overcomes their problem, using your solutions.
To them, your marketing content and case studies are no different than the last book or piece of journalism that they read. A professional case study copywriter shows readers exactly how you help customers overcome their problem. They understand making the customer the hero of the story.
Case studies simply highlight that your customer made the right choice when they purchased your product or service. They did the work. They put the time in. They are the hero of their own story. They just used your product or service to overcome an obstacle. All of this helps your reader understand the allure of doing business with your company.
When Case Studies Can Help
If you’re looking to showcase new products or services, case studies can help. They can help you to expand your business into new markets, and they can help when you have new products or services.
If you’ve been in business for any length of time, you hopefully have some powerful success stories. Case studies are an effective method in bringing them to a new audience.
What’s in an Effective Case Study?
Your readers should be able to see themselves in the case study. They need to identify with the subject. They must walk away with the idea that if you were able to achieve that level of success for one customer, you could likely do it for another too. In other words, case studies give the impression that your successes are repeatable.
In order for that to happen, a case study should read conversationally, and not like any technical industry copy. It must be something that quickly conveys this message of success.
A case study lays out the problem that your customer faced, and the solutions you used in assisting them to solve their problem. It includes any relevant data or statistics. Case studies are more effective when they include quote or a testimonial from the customer. It’s an effective way of highlighting that they endorse the work you provided.
Hire Professional Case Study Copywriter Matt Brennan
Case studies are an effective way to show that your business achieves results for its customers. They can be a powerful tool for third-party social proof. My name is Matt Brennan, and I am a professional case study copywriter.
If you have questions or would like to talk about your next case study copywriting project, contact me today!
Matthew is a consummate professional, he always manages to meet deadlines even when we have requested multiple deliverables from him. He prioritizes well, is able to ask the correct questions in order to expose his client’s true intentions and objectives.