Professional Marketing Copywriter in Chicago
Always, a Passion for Stories
Hi, my name is Matt Brennan, and I am a Chicago marketing copywriter. I’ve been helping my clients tell their stories through blogs, website copy, and other marketing content since 2009. Before that, I worked as a journalist for some local Chicago-area newspapers. I built a career out of telling stories – a skill set highly transferable to the marketing world. Stories help your audience identify with your brand, and they help you to build trust with your customers.
All of this adds up to you selling more, and improving the bottom line. Stories emerge in marketing copy of all types.
Some of the common copywriting services I provide include:
If you’re looking for an experienced freelance marketing copywriter to help you tell your business’s story, I’d love to help.
Who I’ve Written For
My clients include Fortune 500 companies as well as small to medium-size businesses. I’ve written marketing content for clients in several industries:
Health and wellness
Construction, roofing, landscaping, and other trades
One of the most common questions I receive from leads is whether I’ve written in their industry. Often times the answer is yes. But what I often add is that as a professional journalist, it was my job to learn as much as I could about a given subject, and then turn around and write about it. I learned how to conduct advanced levels of research, ask the right questions, and get to the bottom of complex issues. I can also provide an unbiased, third party look into your company’s marketing, and offer you a way to deliver your message in a way that your clients and customers will understand.
As an experienced freelance marketing copywriter, I work to understand complex issues on a regular basis and turn around quality copy, in a timely manner. I can help you relate your message to the potential customers and clients who want to buy from you.
I have worked as a professional writer since 2000. As a journalist, I loved diving headfirst into human interest stories. I wrote about people in the crosshairs of health care, immigration, and other key issues. I told the stories of people struggling with disease. I wrote about large-city elementary schools where more than 17 languages were spoken by the student body. My journalism gave me an excuse to satisfy my curiosity about being human.
As a journalist, I learned to tell stories in a way that resonates with the reader. This means using a conversational tone and less industry jargon. It’s where I learned to meet deadlines. It’s also where I tested my curiosity and ideas. I wrote for Chicago-area weeklies and dailies, as well as national magazines. Over the years I won several awards for my feature writing. I’ve published stories in Huffington Post, the Good Men Project, Boys’ Life, the Chicago Sun-Times, and various local newspapers and magazines.
As the newspaper industry suffered, I began to look for other ways to practice my skills, and that’s when I became a freelance marketing copywriter. I began writing blogs, website content, landing pages, sales letters, press releases, and other digital marketing-related content for businesses.
I earned a web design certificate and began to learn everything I could about marketing. Over the years, I’ve helped hundreds of businesses improve their messages, and strengthen their marketing platforms. In addition to my client work, I strive to contribute to the conversation within the business and marketing communities. Below is a list of marketing websites I have been published on:
Marketing Copywriter and Published Author
I understand that not every business has the budget to hire a freelance marketing copywriter. Depending on the scope of your project, it can be a significant investment. I wanted to create an affordable way to help businesses that may not otherwise choose to hire a marketing copywriter.
I wrote Write Right-Sell Now as a way to show business owners how to establish a stronger connection with their audience, strengthen their businesses, and make more money. If you’re looking to attract more customers and leads, and build your audience through your marketing copy, this book is for you.
I really wanted to get the word out about my book, so I hired the two young actors pictured below to help me. I’m kidding – that’s my son and my dog.
Away From Work
Occasionally I like to get away out from the computer and spend time with these two. This is my son Jamie, and our four-legged friend, Captain.
For better or worse, I’m a Chicago sports fan. My nose is always in a book, and I’m always listening to blues, jazz, and classic rock. I love to write my own stories outside of the work environment, and I still love taking photos. I’m enjoying diving into my son’s interests of space, robots, and the past presidents of the United States. I guess you could say I’m always trying to learn something.
Certified Health and Wellness Coach
After a recent rheumatoid arthritis diagnosis, I’ve been researching various ways to treat my condition naturally. I’ve been reading all the books and articles I can find onnutrition, stress management, breathing exercises, brain health, and other aspects of general health. In fact, I recently completed
a certification from American Fitness Professionals and Associates. I plan on using the knowledge from this certification to apply within my own life.
I also plan to work with more health and wellness copywriting clients and to write more health-related journalism. I’ve been using that knowledge in building a community of people impacted by autoimmune conditions at The Autoimmune Project. If you’re someone who is impacted by an autoimmune condition, I’d love to have you join us!
Hire a Professional Marketing Copywriter
Every business has its own unique story. It’s what differentiates you from your competition. You need an experienced marketing copywriter who can help you tell that story in a way that resonates with your audience. I can help you tell this story across a variety of mediums, in a way that will help you to grow your business.
If you have any questions, or would like to discuss your next project, contact me today!