*Content Updated January, 2024
Your blog is an extension of your brand. In fact, in many cases, it could be your customer’s first exposure to your business. It’s crucial that you take every step to ensure that your audience is getting the most from the message.
Here are 5 blogging statistics that might be of interest:
Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog
Here’s an easy breakdown of what that could mean for your business:
- If you average 10 leads a month, a blog could bump that to 17 (rounded up).
- If you average 100 leads, a blog could bump that to 167.
- If you average 1,000 leads, a blog could bump that to 1,670.
(I talk about this and other blogging stats in my book Write Right – Sell Now.)
Businesses that blog get 55% more website visitors than businesses that don’t
(HubSpot)
Here are some easy numbers of what that could mean for your business:
- If you average 100 visitors per month, blogging could make that 155.
- If you average 1,000 visitors per month, blogging could make that 1,555.
- If you average 10,000 visitors per month, blogging could make that 15,550.
Key Takeaways: Five blogging statistics to consider:
- Companies with blogs produce an average 67% more leads
- Businesses that blog get 55% more website visitors than those that don’t.
- 70% of people would rather learn about a company through articles than ads
- 55% of bloggers say they see results from blog posts with 2,000+ words
- The average Google front page listing is 1,447 words
70% of people would rather learn about a company through articles rather than advertisements
This statistic seems to speak to human nature. Most of us prefer content we can relate to rather than intrusive advertisements.
55% of bloggers say they see results from blog posts with 2,000 words or more
The idea that people ignore long content on the internet is a myth. Engaging long content that educates and informs your customers about your business and your industry is an asset to your brand.
The average Google front page listing is 1,447 words
Google values informative, quality content that helps readers and that often comes in long form. It turns out that long-form pages and posts have a significantly higher chance of rating than short-form content.
These Blogging Statistics Point to The Need For More Content
Your audience’s appetite for valuable, long-form content is becoming stronger than ever. People are using the internet to research various subjects before they buy, and if they come across your company’s post, it might be the nudge they need to make a purchase. Blogging is a powerful solution for boosting traffic and leads and keeping your audience educated. It’s time to consider these blogging statistics and adjust your marketing accordingly.
I’m Changing the Way I Offer Blogging
In the coming days and weeks, I’ll be offering blog subscription packages. These packages are designed to make sure that we’re maximizing the impact of your blog. You’ll get more support, a detailed content plan for the year, and a professional copywriter (me) behind every post. You’ll get the chance to see your online marketing improve. I’ll be offering the plans in 3-month and 12-month increments.
Talk to Me Before My Schedule Fills
If you might be interested in this for your business email me or give me a call at the number below. You can also find out more about my
blogging services on my regular blogging page. I will only have the capacity to take on a limited number of clients for this, and I anticipate my schedule filling up. If this might make sense for you, or you have an upcoming project that you want to talk about, contact me now!
Matthew Brennan is a Chicago Copywriter and copy editor. He is also the author of Write Right-Sell Now and The Virus and Us.
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