The Life-Changing Magic of Trimming Your Business

The Life-Changing Magic of Trimming Your Business

Yesterday I paid a visit to my local library book sale and I found a copy of Marie Kondo’s book, The Life-Changing Magic of Tidying Up. While I don’t have much confidence in being able to detect joy by simply picking an object up, the theme of the book resonates with...

9 Reasons Your Business Content is Failing

9 Reasons Your Business Content is Failing

In a competitive online environment, your business content provides a prime way to set yourself apart from the competition. Whether it’s website content, blogging, emails, landing pages or press releases, you need a message that stands out. Don’t fall into any of...

What Does Good SEO Copywriting Look Like?

What Does Good SEO Copywriting Look Like?

There’s a lot written around the web about good SEO copywriting, and how it can benefit your company. Businesses interested in this type of writing often overthink the topic or favor some of the popular misconceptions about what it means. When it comes down to it, the...

10 Tips for Writing Highly Effective Website Content

10 Tips for Writing Highly Effective Website Content

Here’s why you need more effective website content for your business… As a professional copywriter, I’m in a position to see the same situations play out over and over. I see companies that think nothing of dropping thousands on a new website design, and then approach...

Copywriting for Robotics Companies

Copywriting for Robotics Companies

Copywriting for robotics companies is about amplifying the human connection with your brand. Your marketing message should convey exactly how you make your customers’ lives better. When that message is muddled, it causes confusion. The robotics and electronics markets...

Why Good Copywriting for IT Companies is Crucial

Why Good Copywriting for IT Companies is Crucial

Some suggestions and tips for improving copywriting for IT companies. The number of B2B sales that come through digital sales is trending upwards at a consistent level. Geography becomes less of a limitation for those who offer remote services, and the strength of...

Storytelling in Marketing: Why it Matters

Storytelling in Marketing: Why it Matters

I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...