AI Content Vs. Human Content
A lot has changed in the world of content and copywriting over the last two years. Businesses are able to pursue the shortcut of using ChatGPT, Jasper, and other content-producing AI to do a job that previously used to be left for people. But the results may be less...
5 Blogging Statistics You Should Care About
*Content Updated January, 2024 Your blog is an extension of your brand. In fact, in many cases, it could be your customer's first exposure to your business. It's crucial that you take every step to ensure that your audience is getting the most from the message. Here...
How Writing Your Own Marketing Copy Can Make You a Better Person
You may not fully like writing your own marketing copy. It may not be a business task that you relish doing. But taking on this task on your own may have an unexpected benefit within your life that may show through in other places. Let me explain a little further....
How to Write The Best Web Content for Your Business
*Content Updated January 2024 Convincing your audience to take that extra step and become a customer is tricky, even when it comes to the Internet. A big step in this process is creating the best web content possible. It’s not enough to simply rank for key search...
The Benefits of Hiring a Blog Copywriter
*Content updated January, 2024 Hiring a blog copywriter will continue to be one of the best ways to help your business grow as we move into 2024. I often use the same analogy to describe the benefits of blog copywriting to my clients. It’s not a quick fix or a...
The Health and Wellness Marketing Report for 2024
*Content Updated January, 2024 Learn How to Market Your Health and Wellness Business So It Stands Out In a Crowded Marketplace “The greatest wealth is health.” -Virgil Marketing for health and wellness companies will continue to be of vital importance. While the...
Health and Wellness Copywriting: How to Write Great Copy for Your Health and Wellness Business Website
Improving your health and wellness copywriting skills can help you to grow your business. Your patients or customers are out there doing the research they need to be doing to improve their health. They’re looking up the type of information that will improve their...
The Complete Blogging Checklist for the Busy Business Owner
This blogging checklist can help you get more mileage out of each post that you write. Writing a blog post that your audience will read and take action on isn’t a complicated endeavor, but it does contain several steps. It helps if you can keep each step straight...
When to Write a Press Release, and How They Help
When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper strategic manner. The main purpose of a press release is to notify the media about a newsworthy event, product...
What’s Involved in Writing a Good Case Study?
Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal. A good case study is written with your potential...
What You Need to Know About Copywriting for Product Pages
Your customers are searching for you. They’re scrolling through the results. But if your industry is anything like most, there could be hundreds, if not thousands of results. In order to prevent the feeling of overwhelm that sinks in, they likely stick to the front...
Copywriting for Services Pages: What You Need to Know
Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On the surface, it’s a basic question, but those who answer it well somehow feel more compelling and worthy of our...