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When to Write a Press Release, and How They Help

When to Write a Press Release, and How They Help

When to write a press release is an important public relations question for all businesses. They are an effective tool when they are used in the proper strategic manner. The main purpose of a press release is to notify the media about a newsworthy event, product...

What’s Involved in Writing a Good Case Study?

What’s Involved in Writing a Good Case Study?

Writing a good case study goes beyond just a simple testimonial. They showcase how a real-life customer used your product or service to solve a genuine problem. They highlight how you helped them accomplish their goal. A good case study is written with your potential...

Copywriting for Services Pages: What You Need to Know

Copywriting for Services Pages: What You Need to Know

Copywriting for services pages answers one specific question. You know the one, it’s the first question you’re asked at any party or networking event. On the surface, it’s a basic question, but those who answer it well somehow feel more compelling and worthy of our...

What a Digital Copywriter Can Do For Your Business

What a Digital Copywriter Can Do For Your Business

A digital copywriter can help you tell your story in a way that differentiates your business and helps you to stand out from the competition. When you’re talking about your online presence, this is as important as ever. For too many businesses, their online presence...

Why Your Search for a Copywriter Stops Here

Why Your Search for a Copywriter Stops Here

I recently received a bit of feedback about my website and online presence that caught me a little by surprise. As someone who runs their own business, I feel like I’m constantly operating in some form of self-promotion. I’m trying to educate business owners, and help...

Copywriting for Health and Wellness Companies

Copywriting for Health and Wellness Companies

The health and wellness industry is a thriving, multi-billion dollar consumer sector, and remains poised for growth into the future. However, any industry that large is bound to be competitive. In order to stand out, it takes a strong message that differentiates your...

How Can a Blog Copywriter Help My Business?

How Can a Blog Copywriter Help My Business?

If you’re wondering “How can a blog copywriter help my business?” you’re not alone. Maybe you’ve always thought of yourself as a strong writer. Maybe you don’t see the value in telling your own story, or it all seems like too much work. Whatever the case may be, if...

Creating an Authentic Personal Brand

Creating an Authentic Personal Brand

Whether you are an entrepreneur, small business owner, or someone who is simply looking to find their way on social media today, chances are you’re hearing a lot about personal brand. I want to start with a bit of a story on how mine has evolved over the last few...