How a Real Estate Copywriter Can Help You Sell More

No matter where you are located, the real estate market is likely competitive. When you look at the marketing materials of many agents, they likely say the same things. Results driven. Focused on customer service. Same. Same. Same. You may mean well. You may look at...

How to Create Content That Makes Your Buyer Feel Smart

When was the last time you bought something, and felt totally out of your element? Maybe it was a computer, or some sort of health care product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding patronizing. If a computer...

What Makes a Good Blog Post?

If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent some time looking at...

6 Strategies for Overcoming Reader Objections

Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you to keep them interested to the point that...

Better Brand Positioning, Copywriting, and You

Brand positioning is critical for the well-being of your business. When people think about your brand, what do they think about? Are they considering the benefits that come with using your product, or your latest public relations mix up? Brand positioning is simply...

A Healthcare Copywriter for Business Growth

Consumers have more input in their health than ever before, and a healthcare copywriter can help you establish trust, build better relationships, and expand your business. Patients and healthcare consumers have access to instant information and data. Technology is...

How to Hire a Freelance Copywriter

Your company can benefit from the decision to hire a freelance copywriter. Maybe your website is floundering. It hasn’t been the type of asset that works while you’re asleep in several years. The internet has become an infinitely more crowded place, and the level of...

11 Copywriting Secrets to Attract New Customers

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets there. This is...