by Matthew Brennan | Jun 9, 2020 | copy editing strategy
A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in...
by Matthew Brennan | Apr 7, 2015 | copy editing strategy, Featured
Hiring A Copy Editor Instills Trust In Your Business Hiring a good copy editor can be the difference between making a sale or losing it. You may be the ultimate expert in your field. You may have the insight, experience and credibility to command attention from your...
by Matthew Brennan | Dec 13, 2012 | copy editing strategy, Featured
I’ve blogged before about how important it is to write how you talk. In order to accomplish this, you may need to take a few liberties with grammar that may drive the purists a little batty from time to time. Sometimes it’s easy to fall into a pattern of...
by Matthew Brennan | Oct 18, 2012 | copy editing strategy, Featured
We all remember that dreaded feeling from our school days. The one where we were sitting in those uncomfortable desks, squirming in anticipation. Finally the teacher hands your paper back, and you turn it over, only to notice it covered in red pen. As much as we...
by Matthew Brennan | Sep 20, 2012 | copy editing strategy, Featured
I’ve stressed the importance of proper spelling and grammar over and over, for marketing copy. Nothing compromises trust and credibility like a blatant mistake with the English language. When you’re writing for yourself, this may just mean that readers put...
