by Matthew Brennan | Nov 5, 2019 | Featured
“I’m a (fill in the blank_____.) No one wants to read a blog about that.” I’ve had this same conversation with countless business owners. Human nature is to undervalue your everyday experience. It’s the idea that everyone knows what you know. By extension, your...
by Matthew Brennan | Aug 19, 2019 | Featured
Yesterday I paid a visit to my local library book sale and I found a copy of Marie Kondo’s book, The Life-Changing Magic of Tidying Up. While I don’t have much confidence in being able to detect joy by simply picking an object up, the theme of the book resonates with...
by Matthew Brennan | Jun 11, 2019 | Featured
In a competitive online environment, your business content provides a prime way to set yourself apart from the competition. Whether it’s website content, blogging, emails, landing pages or press releases, you need a message that stands out. Don’t fall into any of...
by Matthew Brennan | Mar 21, 2019 | Featured
The key question that any business has to answer is why your customer should choose you. Engaging blog posts offer you a golden opportunity to showcase that answer, allowing your readers to get to know your brand. Whether it’s B2B or B2C, any business decision comes...
by Matthew Brennan | Jan 11, 2019 | Featured
Persuasive copywriting plays a significant role in the growth of your business. When you write marketing copy, the goal is to convince your prospect to take action. It isn’t necessarily to buy. It may be to share, download, comment, or contact you. Some marketing may...
by Matthew Brennan | Nov 6, 2018 | Featured
If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available. You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without...
