by Matthew Brennan | Jan 11, 2019 | Featured
Persuasive copywriting plays a significant role in the growth of your business. When you write marketing copy, the goal is to convince your prospect to take action. It isn’t necessarily to buy. It may be to share, download, comment, or contact you. Some marketing may...
by Matthew Brennan | Nov 6, 2018 | Featured
If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available. You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without...
by Matthew Brennan | Oct 31, 2018 | Featured
When you are creating web content that sells, it makes digital marketing easy. Your website and social media platforms turn into lead magnets. Your business feels like it’s operating on all cylinders. Everything is as it should be. The trouble is reaching this level...
by Matthew Brennan | Sep 26, 2018 | copywriting strategy, Featured
What can a Chicago copywriter do for you? You’re a seasoned business executive but maybe sales are down from where you’d like them. The marketing materials look engaging, but they just don’t seem to be doing their job. The sales team is converting – but it just feels...
by Matthew Brennan | Sep 5, 2018 | Featured
No matter where you are located, the real estate market is likely competitive. When you look at the marketing materials of many agents, they likely say the same things. Results driven. Focused on customer service. Same. Same. Same. You may mean well. You may look at...
by Matthew Brennan | Aug 27, 2018 | Featured
Businesses need to build trust and communicate their message in a way that resonates with their audience in order to grow. While some companies may write their marketing materials on their own, for many it means seeking out professional copywriting services. But...
