by Matthew Brennan | May 16, 2020 | web content strategy
The decision on whether to hire a website copywriter or create the copy yourself can be a difficult one for many businesses and organizations. There are plenty of blogs, YouTube videos, and other instructional content available on the internet. You may have a passion...
by Matthew Brennan | Mar 12, 2018 | web content strategy
Your website copywriting is a critical part of the branding and sales process. You are creating the experience for your customer that may end up forming the first impression of your company. Studies have shown you only have a handful of seconds grab a web viewer...
by Matthew Brennan | Jan 21, 2018 | web content strategy
Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in that space won’t work. You’ll have to...
by Matthew Brennan | May 30, 2017 | Featured, web content strategy
Writing a sales page can be a great way to boost your business. You don’t have to be an excellent writer, but there is a standard framework for realizing the best results. Below are some suggestions for making the most of your page. You Probably Need Long Copy Many...
by Matthew Brennan | May 23, 2017 | Featured, web content strategy
Here’s why you need to improve your website content today. Did you know that 71 percent of B2B researchers begin with a simple online search? The number of consumers who begin the purchasing process with an online search is staggeringly high as well, at 81...
by Matthew Brennan | May 15, 2017 | Featured, web content strategy
Writing copy for websites requires establishing a bond with your reader. It requires connecting on a deep, emotional level that leaves the reader enthusiastic to take action. There is an art form and psychology to doing this successfully. You have to be able step out...