by Matthew Brennan | Sep 17, 2018 | copywriting strategy
Your brand message helps distinguish you from the competition. It gives the customer an idea on your ideas and values, giving them more reason to do business with you. A strong brand message can drive future marketing and content-writing decisions. Wal-Mart’s revolves...
by Matthew Brennan | Aug 6, 2018 | copywriting strategy
If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent some time looking at...
by Matthew Brennan | Jul 30, 2018 | copywriting strategy
Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you to keep them interested to the point that...
by Matthew Brennan | May 21, 2018 | copywriting strategy
Your company can benefit from the decision to hire a freelance copywriter. Maybe your website is floundering. It hasn’t been the type of asset that works while you’re asleep in several years. The internet has become an infinitely more crowded place, and the level of...
by Matthew Brennan | Apr 30, 2018 | copywriting strategy
As marketing agencies work with their clients on improving the brand, it’s an opportune time to utilize the work of a freelance copywriter. Website redesigns and the creation of marketing collateral are a perfect time to consider your clients’ message. You can drive...
by Matthew Brennan | Apr 16, 2018 | copywriting strategy
When it comes to technology and business copywriting, you have to speak your customers’ language if you want to have a lasting impact. But what does that even mean? Let’s think about this in the simplest possible terms. Unless you have a massive advertising budget,...
