by Matthew Brennan | Feb 6, 2019 | copywriting strategy
I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...
by Matthew Brennan | Oct 22, 2018 | copywriting strategy
When you’re looking to rank higher in the search engine results, SEO web copywriting plays a key part in that strategy. The way it works is simple. Google crawls the web looking for new websites and fresh pages. The content on those pages plays a significant role in...
by Matthew Brennan | Sep 26, 2018 | copywriting strategy, Featured
What can a Chicago copywriter do for you? You’re a seasoned business executive but maybe sales are down from where you’d like them. The marketing materials look engaging, but they just don’t seem to be doing their job. The sales team is converting – but it just feels...
by Matthew Brennan | Sep 17, 2018 | copywriting strategy
Your brand message helps distinguish you from the competition. It gives the customer an idea on your ideas and values, giving them more reason to do business with you. A strong brand message can drive future marketing and content-writing decisions. Wal-Mart’s revolves...
by Matthew Brennan | Aug 6, 2018 | copywriting strategy
If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent some time looking at...
by Matthew Brennan | Jul 30, 2018 | copywriting strategy
Your readers are busy people. They may be new to your website and unfamiliar with your business or industry. They also have a very specific problem, that if left unaddressed for long enough, they’ll move on. It’s up to you to keep them interested to the point that...
