by Matthew Brennan | Oct 7, 2019 | copywriting strategy
One of the best things any business owner can do is to improve their writing skills. It’s critical to the long-term success of their business, and here’s why: Your customers need a reason to choose you. In order for this to happen, you have to stand out in a crowded...
by Matthew Brennan | Apr 19, 2019 | copywriting strategy
There’s a lot written around the web about good SEO copywriting, and how it can benefit your company. Businesses interested in this type of writing often overthink the topic or favor some of the popular misconceptions about what it means. When it comes down to it, the...
by Matthew Brennan | Mar 6, 2019 | copywriting strategy
Here’s why you need more effective website content for your business… As a professional copywriter, I’m in a position to see the same situations play out over and over. I see companies that think nothing of dropping thousands on a new website design, and then approach...
by Matthew Brennan | Feb 6, 2019 | copywriting strategy
I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...
by Matthew Brennan | Oct 22, 2018 | copywriting strategy
When you’re looking to rank higher in the search engine results, SEO web copywriting plays a key part in that strategy. The way it works is simple. Google crawls the web looking for new websites and fresh pages. The content on those pages plays a significant role in...
by Matthew Brennan | Sep 26, 2018 | copywriting strategy, Featured
What can a Chicago copywriter do for you? You’re a seasoned business executive but maybe sales are down from where you’d like them. The marketing materials look engaging, but they just don’t seem to be doing their job. The sales team is converting – but it just feels...
