by Matthew Brennan | May 11, 2020 | copywriting strategy
When the economic landscape shifts, there’s no better time to hire a professional copywriter. Many consumers are faced with financial fear, and that can influence the mindset of entrepreneurs, CEOs, and other business executives. When consumers spend less, it can...
by Matthew Brennan | Jan 9, 2020 | copywriting strategy
The internet can be a crowded place, but these web copywriting tips can help you stand out online with content that is designed to draw your readers in, and persuade them to take action. For businesses, it’s crucial to understand how to stand out in this kind of...
by Matthew Brennan | Oct 7, 2019 | copywriting strategy
One of the best things any business owner can do is to improve their writing skills. It’s critical to the long-term success of their business, and here’s why: Your customers need a reason to choose you. In order for this to happen, you have to stand out in a crowded...
by Matthew Brennan | Apr 19, 2019 | copywriting strategy
There’s a lot written around the web about good SEO copywriting, and how it can benefit your company. Businesses interested in this type of writing often overthink the topic or favor some of the popular misconceptions about what it means. When it comes down to it, the...
by Matthew Brennan | Mar 6, 2019 | copywriting strategy
Here’s why you need more effective website content for your business… As a professional copywriter, I’m in a position to see the same situations play out over and over. I see companies that think nothing of dropping thousands on a new website design, and then approach...
by Matthew Brennan | Feb 6, 2019 | copywriting strategy
I can think of one recent example where storytelling in marketing and advertising takes supreme importance. Think about the Super Bowl on Sunday evening. While some of us cared immensely about the game, others were more interested in what happened during the...
