by Matthew Brennan | Nov 10, 2020 | Business Strategy
The health and wellness industry is a thriving, multi-billion dollar consumer sector, and remains poised for growth into the future. However, any industry that large is bound to be competitive. In order to stand out, it takes a strong message that differentiates your...
by Matthew Brennan | Jul 8, 2020 | blog strategy
If you’re wondering “How can a blog copywriter help my business?” you’re not alone. Maybe you’ve always thought of yourself as a strong writer. Maybe you don’t see the value in telling your own story, or it all seems like too much work. Whatever the case may be, if...
by Matthew Brennan | Jul 1, 2020 | blog strategy, Featured
Whether you are an entrepreneur, small business owner, or someone who is simply looking to find their way on social media today, chances are you’re hearing a lot about personal brand. I want to start with a bit of a story on how mine has evolved over the last few...
by Matthew Brennan | Jun 9, 2020 | copy editing strategy
A website and blog copy editor can provide tremendous value to your company. Here’s a little more on how… Your marketing content is an extension of your business and your brand. It should deliver the benefits of your product or service to your audience in...
by Matthew Brennan | Jun 3, 2020 | blog strategy
Marketing your business online requires that you develop some skills as a business blogger… We live in a world that prioritizes immediate results. But a blog is a steady investment that takes time to pay off. Look at it this way. Dieters don’t meet their target weight...
