by Matthew Brennan | Oct 23, 2024 | Featured
A lot has changed in the world of content and copywriting over the last two years. Businesses are able to pursue the shortcut of using ChatGPT, Jasper, and other content-producing AI to do a job that previously used to be left for people. But the results may be less...
by Matthew Brennan | Oct 4, 2022 | blog strategy
*Content Updated January, 2024 Your blog is an extension of your brand. In fact, in many cases, it could be your customer’s first exposure to your business. It’s crucial that you take every step to ensure that your audience is getting the most from the...
by Matthew Brennan | Jan 4, 2022 | Business Strategy
You may not fully like writing your own marketing copy. It may not be a business task that you relish doing. But taking on this task on your own may have an unexpected benefit within your life that may show through in other places. Let me explain a little further....
by Matthew Brennan | Jan 3, 2022 | copywriting strategy
*Content Updated January 2024 Convincing your audience to take that extra step and become a customer is tricky, even when it comes to the Internet. A big step in this process is creating the best web content possible. It’s not enough to simply rank for key search...
by Matthew Brennan | Nov 6, 2021 | blog strategy, Featured
*Content updated January, 2024 Hiring a blog copywriter will continue to be one of the best ways to help your business grow as we move into 2024. I often use the same analogy to describe the benefits of blog copywriting to my clients. It’s not a quick fix or a...
