Make Boring Writing Interesting

Make Boring Writing Interesting

“I’m a (fill in the blank_____.) No one wants to read a blog about that.” I’ve had this same conversation with countless business owners. Human nature is to undervalue your everyday experience. It’s the idea that everyone knows what you know. By extension, your...
5 Easy Ways to Improve Writing Skills

5 Easy Ways to Improve Writing Skills

One of the best things any business owner can do is to improve their writing skills. It’s critical to the long-term success of their business, and here’s why: Your customers need a reason to choose you. In order for this to happen, you have to stand out in a crowded...
The Life-Changing Magic of Trimming Your Business

The Life-Changing Magic of Trimming Your Business

Yesterday I paid a visit to my local library book sale and I found a copy of Marie Kondo’s book, The Life-Changing Magic of Tidying Up. While I don’t have much confidence in being able to detect joy by simply picking an object up, the theme of the book resonates with...
9 Reasons Your Business Content is Failing

9 Reasons Your Business Content is Failing

In a competitive online environment, your business content provides a prime way to set yourself apart from the competition. Whether it’s website content, blogging, emails, landing pages or press releases, you need a message that stands out. Don’t fall into any of...