by Matthew Brennan | Apr 11, 2019 | Business Strategy
Find out how a SaaS copywriter can improve your company… Developing an important piece of software is a significant accomplishment, but without a strong marketing message, you’re only halfway there. No matter what niche you’ve selected to work in, chances are...
by Matthew Brennan | Mar 21, 2019 | Featured
The key question that any business has to answer is why your customer should choose you. Engaging blog posts offer you a golden opportunity to showcase that answer, allowing your readers to get to know your brand. Whether it’s B2B or B2C, any business decision comes...
by Matthew Brennan | Mar 6, 2019 | copywriting strategy
Here’s why you need more effective website content for your business… As a professional copywriter, I’m in a position to see the same situations play out over and over. I see companies that think nothing of dropping thousands on a new website design, and then approach...
by Matthew Brennan | Feb 27, 2019 | Business Strategy
Copywriting for robotics companies is about amplifying the human connection with your brand. Your marketing message should convey exactly how you make your customers’ lives better. When that message is muddled, it causes confusion. The robotics and electronics markets...
by Matthew Brennan | Feb 13, 2019 | Business Strategy
Some suggestions and tips for improving copywriting for IT companies. The number of B2B sales that come through digital sales is trending upwards at a consistent level. Geography becomes less of a limitation for those who offer remote services, and the strength of...
