by Matthew Brennan | Aug 22, 2012 | copywriting strategy, Uncategorized
In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else. Why not try and stand out? Tell your...
by Matthew Brennan | Aug 20, 2012 | content marketing strategy, Uncategorized
NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that...
by Matthew Brennan | Jul 20, 2012 | blog strategy, Uncategorized
Lots of people have lots of opinions when it comes to how often a business should blog. If you’re looking to continuously increase your visibility, nothing replaces blogging at least 3-5 times in a week. Now, that’s a lot of work, and I don’t regularly hit that number...
by Matthew Brennan | Apr 2, 2012 | copywriting strategy, Uncategorized
In today’s marketing world, writing is an intricate part of communicating your message. If you have decided to take that aspect of your business on yourself, you should be setting aside the time, and learning the best ways to communicate through the written word....
by Matthew Brennan | Mar 23, 2012 | copywriting strategy, Uncategorized
So you’ve set up your blog. Maybe it’s a business blog, maybe it’s personal. You want people to read. You’ve declared to the world that you’re a writer. Now what? You have to think like one. You don’t want to disappoint. If you are looking for a following in today’s...
by Matthew Brennan | Jan 2, 2012 | Business Strategy, Featured, Uncategorized
A goal without a plan is a dream. I wish I could take credit for that line, but I saw it on a client’s Facebook page. My client runs a gym, and the phrase came as part of a fitness related graphic, but works well for business as well. Now is the time where people and...
