In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else.
Why not try and stand out? Tell your readers why your business is different. This is an important step in garnering their attention. It’s ok if your website breaks the mold for the industry standard. It’s ok to write a blog that your competitors haven’t tried yet.
Why would they otherwise expect them to contact you when your services are needed?
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.
