by Matthew Brennan | Sep 6, 2011 | Featured, web content strategy
You wouldn’t buy your dream house if you couldn’t afford to furnish it. So why do so many businesses spare no expense with design on a site that is not built to be search engine friendly? It might be your dream site. It might be the most beautiful spot on the wide,...
by Matthew Brennan | Jul 1, 2011 | web content strategy
It’s no longer enough to just tell your customers how great your product is and expect results. There’s hundreds of distractions competing for your customer’s time. Without something to grab their attention, you’re inviting them to leave. What are your favorite recent...
by Matthew Brennan | May 7, 2011 | Featured, web content strategy
It used to be that if a customer wanted to know something about your business, they’d look it up in the Yellow Pages, and then maybe call. Things changed quickly with the Internet. Phone books are now something that short kids sit on, to be able to eat at the dining...
by Matthew Brennan | Apr 28, 2011 | Featured, web content strategy
Your web site is like a store. This is an analogy I’ve considered heavily since I became involved with content writing and Internet marketing more than a year ago. Chris Brogan recently wrote a blog urging you to consider what your store looks like, and what you are...
