by Matthew Brennan | Oct 3, 2012 | Featured, web content strategy
There’s a reason that every marketer walks around still uttering the phrase that content is king. It drives traffic to your website. It helps turn readers into customers. It is what makes your website act as a member of your business’s sales force. There...
by Matthew Brennan | Sep 28, 2012 | Featured, web content strategy
When it comes to ranking in the search engines, links are currently one of the most important factors for success. Frequently linking to engaging web content, especially high within your post, can help raise your search engine rankings. It’s important to take...
by Matthew Brennan | Sep 27, 2012 | Featured, web content strategy
Twitter, texting and other short content platforms have revolutionized the way that we talk with each other. They’re also single-handedly responsible for maiming the English language. When you publish web content, blogs, articles, social media posts, or any...
by Matthew Brennan | Sep 26, 2012 | Featured, web content strategy
If you are a solo entrepreneur, please stop using the word “we” in reference to your business. I’m asking on behalf of the Internet. Your readers can see through this transparent attempt to make your business seem larger. Instead, why not tell your...
by Matthew Brennan | Sep 24, 2012 | Featured, web content strategy
When you look at your search engine traffic in the form of a pie chart, it comes from three main places. First, there’s those who find your website through social media, or some other link to your website. Predictably, this is called referral traffic. If your...
by Matthew Brennan | Sep 21, 2012 | Featured, web content strategy
The most successful marketing content stirs a response. It creates a successful call to action, making the reader do something. This can mean many different things. An Internet sale. A phone call. A share. A blog comment. There’s a wide variety of actions that a...
