by Matthew Brennan | Dec 18, 2012 | Featured, web content strategy
SEO Is Not Like Buying An Ad You’re not laying X amount of dollars down for a full page phone book ad and calling it a day. Instead, you’re doing all the right things in the hopes of being listed in the places that your customers are looking for you....
by Matthew Brennan | Nov 30, 2012 | Featured, web content strategy
How Advertising and Marketing Used To Work Phone book, television, radio and newspaper ads created the most visibility for companies. Those were the accepted channels to put your information in front of buyers. It’s not so cut and dry anymore. When you need...
by Matthew Brennan | Nov 9, 2012 | Featured, web content strategy
It’s no secret. The search engines and your customers crave content. They’re addicted. Are you giving them their fix? Blogging is a great way to continue adding quality content to your business website, but it’s not the only way. Have you really done...
by Matthew Brennan | Oct 23, 2012 | Featured, web content strategy
Your website is going to get traffic from several different sources. Readers may find links that you’ve spread across the Internet, and click to explore. Maybe they find your link off Facebook, Twitter or LinkedIn and read your materials. There’s...
by Matthew Brennan | Oct 15, 2012 | Featured, web content strategy
Injecting Passion Into Your Content Small business owners almost always ooze passion. Just ask them about their company, or industry, and many can talk about the subject for hours. How come that passion is lost, when it comes to writing about their company? Writing...
by Matthew Brennan | Oct 4, 2012 | Featured, web content strategy
Are you looking to boost your website in the search rankings? Sure, building links and creating content are both important, but there’s something that you should do before that. You’ll want to make sure that your page’s meta data tags are properly...