by Matthew Brennan | Oct 2, 2012 | copywriting strategy, Featured
What is “voice” when we’re talking about writing? Simply put, it’s what makes you, you. To use another medium for an example, it’s what happens when a classical musician covers a Metallica song. It’s what happens when Guns N Roses...
by Matthew Brennan | Oct 1, 2012 | copywriting strategy, Featured
A commercial aired recently, that pokes fun at business redundancies. I’m not even sure who the commercial is for, but it ends with bad news delivered in a meeting room. All the people look expressionless when he says he’s not kidding. It’s not until...
by Matthew Brennan | Sep 28, 2012 | Featured, web content strategy
When it comes to ranking in the search engines, links are currently one of the most important factors for success. Frequently linking to engaging web content, especially high within your post, can help raise your search engine rankings. It’s important to take...
by Matthew Brennan | Sep 27, 2012 | Featured, web content strategy
Twitter, texting and other short content platforms have revolutionized the way that we talk with each other. They’re also single-handedly responsible for maiming the English language. When you publish web content, blogs, articles, social media posts, or any...
by Matthew Brennan | Sep 26, 2012 | Featured, web content strategy
If you are a solo entrepreneur, please stop using the word “we” in reference to your business. I’m asking on behalf of the Internet. Your readers can see through this transparent attempt to make your business seem larger. Instead, why not tell your...
by Matthew Brennan | Sep 25, 2012 | blog strategy, Featured
I can’t tell you how many times it happens. You have a great idea while you are out doing something away from the computer. When you finish doing whatever you were doing, you sit down, power up the computer, open up the word processor. Then…. Nothing....
