by Matthew Brennan | Oct 10, 2012 | content marketing strategy, Featured
I don’t always write blogs, but when I do, I make them interesting. Oh, who am I kidding, I write a lot of blogs. In the course of doing so, it occurs that copywriters, web designers, and other Internet marketers all have their buzzwords for what your marketing...
by Matthew Brennan | Oct 9, 2012 | Business Strategy, Featured
As I write this post, we are minutes away from the first of three presidential debates for the 2012 election. The similarities between politics and business are striking. Many of the same attributes that help people win elections help when marketing a business as...
by Matthew Brennan | Oct 8, 2012 | blog strategy, Featured
One frequent question among bloggers is how long the post should be. I usually answer this the same way: It should be as long as it takes to convey the thought or idea. There’s no set limit. Overall, usually the 400-600 word range is a good place to be....
by Matthew Brennan | Oct 5, 2012 | copywriting strategy, Featured
Professional Writing, Every Time Marketing copy represents your business in front of the general public. When it’s not professional, it becomes evident to readers, and can cost you in the long run. Misspell a few words on the company home page, and there could...
by Matthew Brennan | Oct 4, 2012 | Featured, web content strategy
Are you looking to boost your website in the search rankings? Sure, building links and creating content are both important, but there’s something that you should do before that. You’ll want to make sure that your page’s meta data tags are properly...
by Matthew Brennan | Oct 3, 2012 | Featured, web content strategy
There’s a reason that every marketer walks around still uttering the phrase that content is king. It drives traffic to your website. It helps turn readers into customers. It is what makes your website act as a member of your business’s sales force. There...
