by Matthew Brennan | Sep 24, 2012 | Featured, web content strategy
When you look at your search engine traffic in the form of a pie chart, it comes from three main places. First, there’s those who find your website through social media, or some other link to your website. Predictably, this is called referral traffic. If your...
by Matthew Brennan | Sep 21, 2012 | Featured, web content strategy
The most successful marketing content stirs a response. It creates a successful call to action, making the reader do something. This can mean many different things. An Internet sale. A phone call. A share. A blog comment. There’s a wide variety of actions that a...
by Matthew Brennan | Sep 20, 2012 | copy editing strategy, Featured
I’ve stressed the importance of proper spelling and grammar over and over, for marketing copy. Nothing compromises trust and credibility like a blatant mistake with the English language. When you’re writing for yourself, this may just mean that readers put...
by Matthew Brennan | Sep 19, 2012 | Featured, web content strategy
Just a reminder. Writing Content in lists: Makes it easier for your readers to comprehend Breaks up complicated content Tells the reader what they need to know Appeals to visual learners (which on the web, is nearly everyone) Allows for quick scanning Including...
by Matthew Brennan | Sep 18, 2012 | blog strategy, Featured
“If I had more time, I’d write a shorter letter.” Mark Twain wrote these words, and in today’s world of Twitter, Facebook and emails, they’re just as meaningful. Twitter You have 140 characters and a crowded news feed. That...
by Matthew Brennan | Sep 17, 2012 | Featured, web content strategy
Your website is the most important component of your online marketing. It’s a part of your sales force, and needs to be written in an engaging manner, that stirs readers to complete your call to action. That’s a tall order. Here are nine tips for how to...
