by Matthew Brennan | Oct 25, 2012 | copywriting strategy, Featured
Successful marketing copy has a big job. It could be technically flawless and terrifically entertaining. But if it’s not resulting in readers filling out your form, then somewhere along the line, the copy is lagging. The bottom line is that you need to empathize...
by Matthew Brennan | Oct 24, 2012 | Business Strategy, Featured
“When I’m sad, I stop being sad and be awesome instead. True story.” Barney Stinson How I Met Your Mother This is a show that my wife and I make a point of not missing. The often over-the-top character Barney hit’s the nail on the head...
by Matthew Brennan | Oct 23, 2012 | Featured, web content strategy
Your website is going to get traffic from several different sources. Readers may find links that you’ve spread across the Internet, and click to explore. Maybe they find your link off Facebook, Twitter or LinkedIn and read your materials. There’s...
by Matthew Brennan | Oct 22, 2012 | copywriting strategy, Featured
Have you ever been in a conversation with someone waiting for your story to develop? Maybe they quickly stare at their watch as you talk, or check the time on their phone. Maybe it’s a hand gesture suggesting you get to the point, soon. You look at them as you...
by Matthew Brennan | Oct 19, 2012 | copywriting strategy, Featured
One of the most important writing tips out there is to write how you talk. This helps keep your content conversational, and makes processing your information friendlier for your reader. Writing how you talk makes it easier to carry the writer from point A to point B....
by Matthew Brennan | Oct 18, 2012 | copy editing strategy, Featured
We all remember that dreaded feeling from our school days. The one where we were sitting in those uncomfortable desks, squirming in anticipation. Finally the teacher hands your paper back, and you turn it over, only to notice it covered in red pen. As much as we...
