(815) 503-0286 matt@matthewlbrennan.com

One of the most important writing tips out there is to write how you talk. This helps keep your content conversational, and makes processing your information friendlier for your reader.

Writing how you talk makes it easier to carry the writer from point A to point B. Your reader cannot buy if they’re too bored to make it to your call to action. As the writer, it’s your job to make things interesting.

But what does it mean to write how you talk? 

Picture yourself in a conversation with your reader. How would you tell them what you have to say? Chances are, you would not tell them in a stuffy manner. You’d tell them in a way that ensures they’d understand. You should do that in your writing, too. You don’t need to be condescending, but you don’t want to send them away to a dictionary repeatedly either. They may not come back.

Picture you and your reader talking, together in person. Say for example that you are writing a blog post about the five things that readers need to know when shopping in your industry. If you were telling your reader in person, you would make sure to include:

  • What the five things are
  • How they benefit shoppers
  • How to walk away with a satisfying purchase
  • How to save money

Your conversation may be professional, without being too formal. You’d likely try to get to your point without boring them, or taking up too much of their time. These are goals to strive for in your writing as well.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.