by Matthew Brennan | Nov 2, 2012 | blog strategy, Featured
And You Need To Write, A LOT When I tell a business owner who does not have a blog that they need one, I’m usually met with a variation of these four responses (sometimes more than one at the same time). I don’t have much to say. Who would be interested in...
by Matthew Brennan | Nov 1, 2012 | content marketing strategy, Featured
Publishing ideas is not new. What is new is the idea that we all own our individual publishing company. Each time you blog, post, or write your own website copy, it puts content out there for millions to potentially see. The great thing is how easy it has become. It...
by Matthew Brennan | Oct 31, 2012 | copywriting strategy, Featured
While lots of people love a good scare on Halloween, your readers may not. They want the information promised to them early on in a headline, social media post, or in the beginning sentences of the content. Anything that stands in their way could very easily scare...
by Matthew Brennan | Oct 30, 2012 | copywriting strategy, Featured
Read a lot. Read the stuff you love. Read the stuff you want to. Read the stuff inside your business. Read the stuff outside of your business. Just. Keep. Reading. Be the type of person who has to read the back of the cereal box. Write a lot. Write when you want to,...
by Matthew Brennan | Oct 29, 2012 | copywriting strategy, Featured
When it comes to marketing copy, punchy beats verbose. You all know the writers who try to impress you with their genius-level vocabulary? Well, it turns out sending your readers to a dictionary is not a good way to attain conversions. Instead, write strong. Give your...
by Matthew Brennan | Oct 26, 2012 | copywriting strategy, Featured
Shopping For Corporate Writing Services What Are You Supposed To Do? When it comes to hiring a ghost blogger or copywriter, the choices, expectations and price range can be all over the map. All you have to do is take a quick glance through the job boards, and you...
