by Matthew Brennan | Nov 9, 2012 | Featured, web content strategy
It’s no secret. The search engines and your customers crave content. They’re addicted. Are you giving them their fix? Blogging is a great way to continue adding quality content to your business website, but it’s not the only way. Have you really done...
by Matthew Brennan | Nov 8, 2012 | copywriting strategy, Featured
Does your business sell a wide variety of products or services online? If so, setting up each individual page may seem like a lot of work. It may seem tempting to write the same description, and simply copy and paste it below a picture of the individual product. After...
by Matthew Brennan | Nov 7, 2012 | content marketing strategy, Featured
It’s late at night and your home is entirely shut down. Except you can’t sleep, so you’re reading industry blogs and articles trying to find ideas for your next post. There’s this blog you’ve never heard of, and you just found a post...
by Matthew Brennan | Nov 6, 2012 | blog strategy, Featured
So you’ve decided you want to blog about your business. It’s a good move. A blog can really help you get the word out to a new audience. It can help you strengthen your relationships with existing customers. It also helps to increase your rank in the...
by Matthew Brennan | Nov 5, 2012 | copywriting strategy, Featured
It’s emotion, not fact that drives purchasing. Tell a good story! I shouldn’t have to say it, but spelling and grammar count. It’s part of the whole trust thing. Blogging (especially on WordPress) gives you a great opportunity to impress the search...
by Matthew Brennan | Nov 4, 2012 | Business Strategy, Featured
Sometimes as an entrepreneur, we feel like we always have to be doing something to succeed. If we’re not blogging, or commenting, or posting, or doing something to raise the profile of our business at all hours of the day, well then, the world is just going to...
