by Matthew Brennan | Nov 19, 2012 | copywriting strategy, Featured
If it’s not money, it’s certainly time. Great copywriting means showing off your passion. It means not just entertaining, but converting readers. That’s no easy feat. The Process For Writing Great Copy Always be receptive to ideas. This means...
by Matthew Brennan | Nov 16, 2012 | blog strategy, Featured
Does your blog cover a wide variety of topics? Do you sometimes struggle finding the right ideas to write about? An editorial calendar may be what you are looking for. In journalism there is always a need to organize content. When dozens of stories run every day in...
by Matthew Brennan | Nov 15, 2012 | copywriting strategy, Featured
Lets say for a minute you own a dog walking business. You have a blog that covers all the issues that come along with dog ownership. Probably a good idea. You and your business can become a trusted resource when it comes to doing the right thing for your four-legged...
by Matthew Brennan | Nov 14, 2012 | content marketing strategy, Featured
As I write this post I am listening to a classical musician by the name of David Garrett. He’s not a classical musician in the way that Mozart, Beethoven and Bach were. He plays a classical instrument (violin), but at least on one album, he draws his inspiration...
by Matthew Brennan | Nov 13, 2012 | Business Strategy, Featured
Whether you are writing website copy, brochure copy, or your next blog post, congratulations, you’ve made the leap. The web necessitated it, and you became a writer. In order to stand out from the vast amount of competition out there, you need to make your...
by Matthew Brennan | Nov 12, 2012 | copywriting strategy, Featured
Your readers want a good story. They want value and entertainment. They want to walk away feeling like they learned something after reading your post. In order to successfully write about your business, you must think like a reporter. This means giving your readers...
