by Matthew Brennan | Nov 28, 2012 | Business Strategy, Featured
When I scroll through various small business websites, I still see a lot of screaming tactics. I see businesses using their platform to reach as many people with their hard sell commercial, cast a wide net, and haul their load in. This worked with television,...
by Matthew Brennan | Nov 27, 2012 | content marketing strategy, Featured
As we wind down on 2012, it’s a perfect time to ask, and answer that question. In a digital world, quality content on a regular basis is a necessary thing. In most fiction and non-fiction, entertainment is the chief goal of quality writing. As business owners,...
by Matthew Brennan | Nov 26, 2012 | Business Strategy, Featured
What do you think of when you hear the word branding? Logos? Design? Color scheme? Yes. Visual identity is a big part of branding your business. It’s how you create the right image. But it’s really only one part of the branding process. Your brand is your...
by Matthew Brennan | Nov 23, 2012 | blog strategy, Featured
Sometimes blog ideas take a little work. Here are a few suggestions for finding them when the going gets rough. Keep a notebook of ideas (or the digital equivalent). When something strikes you, write it down. Consider your conversations with customers. What...
by Matthew Brennan | Nov 21, 2012 | Business Strategy, Featured, Uncategorized
When was the last time you picked up the newspaper, looked at the front page, and saw the above the fold headline “Welcome To Our Newspaper”? That’s right, never. It didn’t happen. So why do I see this headline on a lot of websites? Welcome To...
by Matthew Brennan | Nov 20, 2012 | blog strategy, Featured
Curiosity Makes For Better Writers It never fails. Whether it’s groceries or a new piece of furniture, our cat needs to inspect everything that comes into the apartment. If it involves an empty box, the inspection ramps into overdrive. Sniffing. Pawing. Clawing....
