by Matthew Brennan | Sep 4, 2012 | copywriting strategy, Featured
There is no shortage of sterile writing in the world. Sift through enough small business websites and blogs, and you’ll see plenty. Many look exactly the same, share the same talking points as their competition, and are completely void of anything personable. When...
by Matthew Brennan | Aug 31, 2012 | copywriting strategy, Featured
Go ahead. Print this off. Keep it in your writing space. If you can check these items off your list before you write, and hit publish, the better your writing will be: Rid yourself of distraction—I know it hurts but close the Facebook tab on your browser window, even...
by Matthew Brennan | Aug 30, 2012 | copywriting strategy, Featured
Are you looking for ways to improve your business marketing? There are a number of websites and blogs out there with quality information. Here are a few that have helped me in the past: Copyblogger—This is pretty much the number one online resource when it comes to...
by Matthew Brennan | Aug 29, 2012 | copywriting strategy, Featured
Are you writing or editing your website copy? Are you looking at doing some press releases? Be thorough. Marketing your business means being able to think like a customer. When they click on your website, or read your blog, article, or press release, what is it that...
by Matthew Brennan | Aug 28, 2012 | copywriting strategy, Featured
First, a moment of honesty. Yesterday while posting on Facebook about my newly redesigned website, I made a typo. “If” showed up as just the letter “f”. Now, before I noticed the mistake, I quickly hit publish. Someone had already commented on the post. But because I...
by Matthew Brennan | Aug 22, 2012 | copywriting strategy, Uncategorized
In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else. Why not try and stand out? Tell your...
