by Matthew Brennan | Oct 5, 2012 | copywriting strategy, Featured
Professional Writing, Every Time Marketing copy represents your business in front of the general public. When it’s not professional, it becomes evident to readers, and can cost you in the long run. Misspell a few words on the company home page, and there could...
by Matthew Brennan | Oct 2, 2012 | copywriting strategy, Featured
What is “voice” when we’re talking about writing? Simply put, it’s what makes you, you. To use another medium for an example, it’s what happens when a classical musician covers a Metallica song. It’s what happens when Guns N Roses...
by Matthew Brennan | Oct 1, 2012 | copywriting strategy, Featured
A commercial aired recently, that pokes fun at business redundancies. I’m not even sure who the commercial is for, but it ends with bad news delivered in a meeting room. All the people look expressionless when he says he’s not kidding. It’s not until...
by Matthew Brennan | Sep 14, 2012 | copywriting strategy, Featured
Do your readers know what you want them to do? It’s an honest question. Here’s four things that you can do without becoming too “sales-y” that will move them along in the right direction. Communicating your idea with the sharp focus that you...
by Matthew Brennan | Sep 10, 2012 | copywriting strategy, Featured
When it comes to finding something to read online, there’s no shortage of choice. Remember the old encyclopedia sets? All that information is online. There’s Google, Wikipedia, and countless other ways to find entertaining and useful information. Not to...
by Matthew Brennan | Sep 7, 2012 | copywriting strategy, Featured
By their nature, business people are busy. One minute might involve sifting through the finer-details of operations, and the next might involve accounting, or marketing. There’s a finite amount of time in the workday, and lets face it, not everyone is a writer....
