by Matthew Brennan | Oct 29, 2012 | copywriting strategy, Featured
When it comes to marketing copy, punchy beats verbose. You all know the writers who try to impress you with their genius-level vocabulary? Well, it turns out sending your readers to a dictionary is not a good way to attain conversions. Instead, write strong. Give your...
by Matthew Brennan | Oct 26, 2012 | copywriting strategy, Featured
Shopping For Corporate Writing Services What Are You Supposed To Do? When it comes to hiring a ghost blogger or copywriter, the choices, expectations and price range can be all over the map. All you have to do is take a quick glance through the job boards, and you...
by Matthew Brennan | Oct 25, 2012 | copywriting strategy, Featured
Successful marketing copy has a big job. It could be technically flawless and terrifically entertaining. But if it’s not resulting in readers filling out your form, then somewhere along the line, the copy is lagging. The bottom line is that you need to empathize...
by Matthew Brennan | Oct 22, 2012 | copywriting strategy, Featured
Have you ever been in a conversation with someone waiting for your story to develop? Maybe they quickly stare at their watch as you talk, or check the time on their phone. Maybe it’s a hand gesture suggesting you get to the point, soon. You look at them as you...
by Matthew Brennan | Oct 19, 2012 | copywriting strategy, Featured
One of the most important writing tips out there is to write how you talk. This helps keep your content conversational, and makes processing your information friendlier for your reader. Writing how you talk makes it easier to carry the writer from point A to point B....
by Matthew Brennan | Oct 17, 2012 | copywriting strategy, Featured
Want to write more valuable content? Want to tell stories that engage readers, while turning them into customers? Maybe the issue is not so much what you’re putting out, but what you’re taking in. It’s time to clean out your ears, and listen....
