by Matthew Brennan | Nov 15, 2012 | copywriting strategy, Featured
Lets say for a minute you own a dog walking business. You have a blog that covers all the issues that come along with dog ownership. Probably a good idea. You and your business can become a trusted resource when it comes to doing the right thing for your four-legged...
by Matthew Brennan | Nov 12, 2012 | copywriting strategy, Featured
Your readers want a good story. They want value and entertainment. They want to walk away feeling like they learned something after reading your post. In order to successfully write about your business, you must think like a reporter. This means giving your readers...
by Matthew Brennan | Nov 8, 2012 | copywriting strategy, Featured
Does your business sell a wide variety of products or services online? If so, setting up each individual page may seem like a lot of work. It may seem tempting to write the same description, and simply copy and paste it below a picture of the individual product. After...
by Matthew Brennan | Nov 5, 2012 | copywriting strategy, Featured
It’s emotion, not fact that drives purchasing. Tell a good story! I shouldn’t have to say it, but spelling and grammar count. It’s part of the whole trust thing. Blogging (especially on WordPress) gives you a great opportunity to impress the search...
by Matthew Brennan | Oct 31, 2012 | copywriting strategy, Featured
While lots of people love a good scare on Halloween, your readers may not. They want the information promised to them early on in a headline, social media post, or in the beginning sentences of the content. Anything that stands in their way could very easily scare...
by Matthew Brennan | Oct 30, 2012 | copywriting strategy, Featured
Read a lot. Read the stuff you love. Read the stuff you want to. Read the stuff inside your business. Read the stuff outside of your business. Just. Keep. Reading. Be the type of person who has to read the back of the cereal box. Write a lot. Write when you want to,...
