by Matthew Brennan | Dec 10, 2012 | copywriting strategy, Featured
To The Business Owners Busy In the “Me, Me, Me” Mindset… Your readers don’t care what you do. Did you catch that? YOUR READERS DON’T CARE WHAT YOU DO. It was worth shouting, because I see a lot of people get this wrong. Readers are an...
by Matthew Brennan | Dec 7, 2012 | copywriting strategy, Featured
Why do readers have such a hard time listening? Well, for one, we’ve built a culture of now. You no longer have to wait until you’re at home in front of a computer to respond to an email. Your phone dings, you respond. So constantly, we check it. While we...
by Matthew Brennan | Dec 6, 2012 | copywriting strategy, Featured
Do What You Want With it. Online Advice Of Any Kind Can Be Overrated. If there’s one thing that the Internet’s not short on, it’s ways to waste your time, and advice. This post is about the latter. You’ll learn real quick who knows what...
by Matthew Brennan | Dec 5, 2012 | copywriting strategy, Featured
Take Some Marketing Tips From St. Nick To Jump Start Your Business Year Round For many small businesses, December can slow down as the big retailers pick up the bulk of the retail market. This small business expert I saw on a morning news show conveyed the idea...
by Matthew Brennan | Nov 29, 2012 | copywriting strategy, Featured, Uncategorized
Maybe you always had a knack for writing. Or, English was your best class in high school and college. Maybe you had a flair for creative writing, or a knack for journalism. Now that you’re running a business you want to give the copy a try. Before you get too...
by Matthew Brennan | Nov 19, 2012 | copywriting strategy, Featured
If it’s not money, it’s certainly time. Great copywriting means showing off your passion. It means not just entertaining, but converting readers. That’s no easy feat. The Process For Writing Great Copy Always be receptive to ideas. This means...
