by Matthew Brennan | Jan 10, 2013 | copywriting strategy, Featured
This is the Internet, where two things are never in short supply: information and opinions. If you’re the new guy (or girl) looking to establish yourself in the ranks here, or you’ve been online for more than five minutes, there’s something...
by Matthew Brennan | Dec 26, 2012 | copywriting strategy, Featured
The Other Skills Necessary In Copywriting I’ve focused much of this blog on the writing skills necessary for producing your own business copy. Sometimes it’s about more than just putting words on a blank screen. The truth is, that anyone setting out to...
by Matthew Brennan | Dec 19, 2012 | copywriting strategy, Featured
Words and Numbers There are numbers people and there are word people. But nobody really falls in love with a spreadsheet. We don’t read our children bedtime data. Data and numbers have their place. They add credibility to your case. You will use them to build an...
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by Matthew Brennan | Dec 17, 2012 | copywriting strategy
So you’ve created your business website and it’s been up for awhile. Maybe the traffic and customers haven’t been rolling in quite the way you had hoped for. Building up a web following can take patience. Don’t expect people to flock to you...
by Matthew Brennan | Dec 14, 2012 | copywriting strategy, Featured
So You Want To Write… Lets say you wanted to learn how to cook. You go out, you buy a couple cookbooks that clearly explain they’re for people who previously only have microwave experience. You go home, and after reading through them, you marinate the...
by Matthew Brennan | Dec 12, 2012 | copywriting strategy, Featured
How To Make Your Readers Act When you’re writing for your customer, you want to aim for the jugular, stat. You want to shock them. You want to bring them in and not let go. You want impact. Which sentence do you feel the writer spent more time with? Our Italian...
