by Matthew Brennan | Jul 16, 2012 | copywriting strategy, Featured
We’ve all been there. We have an idea that is great in concept, and we want to do it justice when it’s published. The finished product needs to be every bit as good as the concept seems right now. That’s a lot of pressure. It’s no wonder that when you sit down to...
by Matthew Brennan | Jul 3, 2012 | copywriting strategy, Featured
In nearly all cases, the first exposure someone has to your business will be through words. This could be your website, social media, articles, blogging, or video. It could also be a sales rep, (satisfied or unsatisfied) customer, or some other form of exposure. In...
by Matthew Brennan | Jun 12, 2012 | copywriting strategy, Featured
When you blog or write website content, it’s important to know your audience. You need an understanding of their knowledge base, and talk to them where they are at, and not in a way that will send them rushing out for the dictionary, because they won’t come back. Your...
by Matthew Brennan | Jun 11, 2012 | copywriting strategy, Featured
When I worked in retail, I had the difference between a product feature and value statement drilled into me. One is an excellent component for dinner table geek talk. The other can help sell a customer on the benefit of your product. This is an important distinction...
by Matthew Brennan | Jun 8, 2012 | copywriting strategy, Featured
Scrolling through your email box can take a lot of patience. The important message that you’re looking for may be nestled directly between a monetary offer from a Nigerian Prince, and a surefire way to improve a piece of anatomy that you may or may not possess. With...
by Matthew Brennan | Apr 26, 2012 | copywriting strategy, Featured
So you decided to invest in a website. You had a professional designer build the whole thing and it looks absolutely gorgeous. It’s an exciting time for your marketing and your business. If the designer built things right, your site should also be highly functional....
