by Matthew Brennan | Apr 16, 2012 | copywriting strategy, Featured
Your company is unique. There is something about you and your work that makes it different from what your competition is offering. The sooner you understand that, and are able to convey it in your marketing efforts, the better off your business will be. Content...
by Matthew Brennan | Apr 2, 2012 | copywriting strategy, Uncategorized
In today’s marketing world, writing is an intricate part of communicating your message. If you have decided to take that aspect of your business on yourself, you should be setting aside the time, and learning the best ways to communicate through the written word....
by Matthew Brennan | Mar 23, 2012 | copywriting strategy, Uncategorized
So you’ve set up your blog. Maybe it’s a business blog, maybe it’s personal. You want people to read. You’ve declared to the world that you’re a writer. Now what? You have to think like one. You don’t want to disappoint. If you are looking for a following in today’s...
by Matthew Brennan | Mar 14, 2012 | copywriting strategy
Writing with voice used to be something only novelists, journalists, and ad people had to figure out. With social media, now everyone is a writer. If you want to stand out, you have to learn how to be interesting. Period. You have to market smarter. There’s a deluge...
by Matthew Brennan | Mar 5, 2012 | copywriting strategy, Featured
I’ve recently been reading a few books about innovators, who have some recurring traits. There are no confinements to their thought. They’re not easily satisfied. They don’t take no for an answer, and there’s always a way to turn their visions into reality. ...
by Matthew Brennan | Feb 29, 2012 | copywriting strategy, Featured
If your business is stuck, it may be because you’re not writing enough. Many marketers claim that you need to produce one original piece of content per day. Most people’s jaw drops a little bit when they hear that number. I am the first to admit, I don’t come...
