by Matthew Brennan | Feb 24, 2012 | copywriting strategy, Featured
Many DIY business owners want to write their own copy, and some succeed. I’ve watched a lot fail as well. The businesses that fail usually fall into one of two camps. Either they have their business’s voice down well, but are not competent writers, or they are...
by Matthew Brennan | Jan 21, 2012 | copywriting strategy, Featured
Mark Twain said it best, when he said that he’d write less if he had more time. Writing less is not always easy, because you have to make your words count. In the day and age of Twitter, and abbreviated blog posts, people’s attention spans are brief. If...
by Matthew Brennan | Jan 9, 2012 | copywriting strategy, Featured
If you are hanging on to the idea that social media is not for your business, or that it will eventually go away, it is definitely time rethink your conservative stance on this issue. The stragglers argue that if they do nothing, the entire phenomenon will go the way...
by Matthew Brennan | Dec 16, 2011 | copywriting strategy, Featured
Say for a second that you found the perfect job opportunity and wanted to apply. Your skill set matched the description they offered, the contact for the position seems like the perfect boss, and all things are a go. As you prepare to send out your resume and cover...
by Matthew Brennan | Oct 28, 2011 | copywriting strategy, Featured
There’s a really nice article about the importance of SEO copywriting on socialmediatoday.com from Barry Feldman. Feldman’s article perfectly illustrates the thin line that copywriters must walk. There is a way to improve a business’s online presence, increase their...
by Matthew Brennan | Sep 12, 2011 | copywriting strategy, Featured
I wasn’t going to do a Sept. 11 blog, but going through the memorials seems silly if we don’t take anything from it. Five random things to keep in mind as the world continues to turn. I’m as guilty as the next guy at forgetting, but they seemed important,...
