There’s a really nice article about the importance of SEO copywriting on socialmediatoday.com from Barry Feldman.
Feldman’s article perfectly illustrates the thin line that copywriters must walk. There is a way to improve a business’s online presence, increase their rank in the search engines, and NOT repeat the same words at least once a sentence, making it sound terrible.
If you stuff your article or web content with keywords, it will be obvious what you are doing. If you picked your keywords right, you should be able to weave them into the natural course of your copy once or twice. You’ll win the respect of the search engines without annoying your human readers by doing things this way.
If you insist on stuffing your content full of the same keyword repeatedly, your readers will sniff you out immediately. The search engines may also find out your game, and in the worse cases, may ban your site.
The immediate temptations are great. The immediate rewards are high. The fall is long and the landing is hard.
The good news is that if you simply write for your human audience, the search engines tend to reward. By all means, use your keywords strategically. Just don’t overdo it. An SEO copywriter can help you figure out what that means for your business.
Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.
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