by Matthew Brennan | May 19, 2013 | copywriting strategy, Featured
Content writing is an inherently creative act. If you’re not differentiating what you’re selling, you’re not going to be in business for very long. Copyblogger recently wrote about the Amazing Copywriting Machine. This machine was supposed to get the...
by Matthew Brennan | Apr 21, 2013 | copywriting strategy, Featured
If you have a retail or eCommerce website with a large inventory, it’s a good idea to provide your readers some clarity, through the use of original product descriptions. This can be a mammoth undertaking, depending on the size of your inventory, length of each...
by Matthew Brennan | Apr 9, 2013 | copywriting strategy, Featured
What Businesses Should Look For In A Marketing Writer One of the questions I’m asked the most after “How much for a __________?”, is whether I have any experience writing for XYZ industry. Sometimes the answer is yes, sometimes the answer is no.For...
by Matthew Brennan | Apr 7, 2013 | copywriting strategy, Featured
We’ve all heard that your website is supposed to be an honorary member of your sales force. It’s supposed to be the smooth-talking entity that sells your goods and services while you sleep. Well, the web’s overcrowded, and it’s not as easy to...
by Matthew Brennan | Mar 28, 2013 | copywriting strategy, Featured
Finding your writing voice is a crucial step for any blogger. If you want to stand out from the competition, you’ll need a style and voice that are unique to you. It should be true to who you are. It should be honest. It should be discernable. This can be one of...
by Matthew Brennan | Mar 26, 2013 | copywriting strategy, Featured
If you’ve read marketing blogs for any time at all (mine included) you’ll hear over and over about the importance of providing value. It makes sense when you think about it. If you want people to read something you’ve written, you have to provide...
