(815) 503-0286 matt@matthewlbrennan.com

We’ve all heard that your website is supposed to be an honorary member of your sales force. It’s supposed to be the smooth-talking entity that sells your goods and services while you sleep.

Well, the web’s overcrowded, and it’s not as easy to build a successful presence online as you might think.

For starters, if you want to stay relevant to Google, and stand out to your customers, you’ll need a blog.

You’ll also need to meet your customers where they are at, with awesome copy that matters.

Six Copywriting Tips To Help You Sell:

  • Your customers have a problem. You need to provide a solution. So many businesses focus their entire web presence on the gloriousness of their company. When your reader performs an industry search they are looking for solutions to a problem. When you can utilize your web content to meet them where they are at, you’ll have a better chance at turning readers into customers. 
  • Find your stride. If there’s one thing the Internet’s not short on, it’s average content. Everywhere you turn, there’s material that’s just not standing out. If you want to attract business through your website, your content needs to rise above that. Before you hit that publish button, understand what benefit you’re providing your readers. You’ll need to work hard to find blog ideas, but don’t over-publish. That can mean different amounts of content for different businesses. Some need to publish less, and some need to publish more.
  • Focus on your headlines. Advertisers and marketers have been tweaking powerful headlines for longer than the Internet’s been in existence. A good headline builds suspense, and makes a promise. The following content delivers. “How To” headlines do well. Study the headlines your industry leaders are using. Read everything you can on this subject. It’s the first thing your readers see. It’s what they’ll base their decision to keep reading on.
  • No tie required. Keep things a little casual. Let us know a little bit about your personality. You can be professional without necessarily being formal. What are your outside interests? What sort of things are you obsessed with? You never know when these things will act as the building block of a relationship. Treat your reader like someone you’re out for coffee with, not someone you’re trying to sell a used car. They have options besides you.
  • Don’t be a snoozer. You all know the content. The author starts talking about the product specs or something to that effect that you really don’t care about. Refer to tip number one. This exercise really has little to do with you. It’s about your reader, and their interests. The better you understand that, the more successful you’ll be.
  • Edit ruthlessly. Spelling and grammar errors that creep into your work erode credibility and trust, and can have a financial impact.

If all else fails, don’t be afraid to hire a marketing writer or copy editor. Nothing about writing your own copy is easy. Just remember to be human.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.