by Matthew Brennan | Sep 22, 2013 | copywriting strategy, Featured
Why It’s Sometimes Necessary To Talk About Ourselves On Our Business Blog, And How To Do It Without Making Your Audience Want To Stab Their Eyes Out Face it. You’re boring. No one wants to listen to you drone on. The things that interest you about your...
by Matthew Brennan | Jul 16, 2013 | copywriting strategy, Featured
Those who know me know that I love my coffee. It stems back to the days when my wife and I lived in a one bedroom apartment, as I began the process of working for myself. What does this have to do with coffee? I had no room to work. So, I became a bit of a nomad,...
by Matthew Brennan | Jun 9, 2013 | copywriting strategy, Featured, Uncategorized
No one likes a smarty pants. No one likes the guy who knows he has all the answers. The paradox is that your readers want knowledge. They want to know about your industry. They just don’t want to hear it from the guy who’s writing from high up on his...
by Matthew Brennan | May 30, 2013 | copywriting strategy, Featured
Your readers are a finicky bunch. Each of them wants to feel like you’re talking to them. They may have something different that they’re seeking out of your blog. As your platform grows, how do you keep that personal touch? Write Conversationally This is a...
by Matthew Brennan | May 23, 2013 | copywriting strategy, Featured
One benefit of a blog is that it can keep readers on your website for a longer period of time, and lower your bounce rate. If you’re not currently measuring your web traffic ( which you should be), your bounce rate is the percentage of readers who leave your...
by Matthew Brennan | May 21, 2013 | copywriting strategy, Featured, Uncategorized
As content marketing continues to increase in importance for businesses, writing becomes just another skill set that’s absolutely necessary to do business. You need to publish content that’s awesome. It needs to provide value and distinguish you from the...
