by Matthew Brennan | Apr 30, 2015 | copywriting strategy, Featured
The art of storytelling is ancient, but still relevant today. Businesses are continuously looking for ways to connect with their audience online. SEO copywriting can draw people to your business. But telling a story is the best way to connect on any meaningful level,...
by Matthew Brennan | Apr 28, 2015 | copywriting strategy, Featured
The Internet is a crowded place. In order to stand out amongst the competition, you need to be able to quickly and easily tell your customers what makes your business different from the rest. You have to tell good stories and you have to stand out. That involves SEO...
by Matthew Brennan | Feb 17, 2014 | copywriting strategy, Featured
As you write your business blog, it’s tempting to take shortcuts. It’s tempting to write for yourself, and in a way that only industry insiders may understand. That’s fine if that’s your target audience, but if you are writing to your customer...
by Matthew Brennan | Jan 15, 2014 | copywriting strategy, Featured
By now, you should understand that your readers’ loyalty is not unconditional. You owe it to them to be direct. After all, it’s not their fault that the average Internet user has the attention span of a gnat. It starts with an intriguing headline. Think...
by Matthew Brennan | Dec 3, 2013 | copywriting strategy, Featured
I’ll admit it. Sometimes I have the attention span of a gnat. If I’m distracted by what’s going on around me, it’s bad news. As a kid, I never understood it when an adult would walk into a room, and suddenly announce that they forgot why they...
by Matthew Brennan | Nov 19, 2013 | copywriting strategy, Featured
Increasing The Bottom Line Is About More Than Numbers As a business owner, it is always imperative to flex your analytical muscle. Sound decisions are made by evaluating the bottom line, and figuring out what works, and what doesn’t. Then you pull the trigger....
