by Matthew Brennan | Apr 26, 2016 | copywriting strategy, Featured
Running a business and increasing your customer base requires a consistent improvement on your copywriting skills. Having a website is crucial for increasing your online sales, and that means writing for the web. A business owner’s first instinct is to sell, and a...
by Matthew Brennan | Apr 25, 2016 | copywriting strategy, Featured
Simply being yourself can have a profound impact on your marketing writing. There is a lot to good marketing writing other than simply writing about your business. The days of getting readers to pay attention to commercials, or passing off straight advertising copy as...
by Matthew Brennan | Apr 21, 2016 | copywriting strategy, Featured
B2B copywriting can have its challenges, especially if you are not used to writing in that space. If hiring a professional marketing writer is not an option, there are some guidelines to keep in mind to make sure that your message resonates with your audience. No...
by Matthew Brennan | Apr 12, 2016 | copywriting strategy, Featured
Understanding the difference between features and benefits may just help you sell more. Picture a bunch of geeks sitting around a table. You mention that you need a new computer, and they start talking about RAM, hard drive space, different types of software, and...
by Matthew Brennan | Jan 19, 2016 | copywriting strategy, Featured
You probably spend a considerable amount of time getting the wording right for your blog posts. After all, you want to make sure that people understand the point you are trying to make about your industry, or your business. When you are done with that post you worked...
by Matthew Brennan | Dec 8, 2015 | copywriting strategy, Featured
Here’s How To Write a Story that Sells: If you want to reach your audience in a memorable way, and use your content to distinguish your business in a crowded field, it’s time to learn how to write a story that sells. Statistics and numbers are a great way to support...
