by Matthew Brennan | Aug 22, 2016 | copywriting strategy, Featured
“This is fun!!!” my 3-year-old, Jamie shouted, as he looked at me from the passenger seat of a go kart. I couldn’t have agreed with him more, as we swerved and sped our way around a tight track, with the wind blowing through our hair on a late summer weekend morning....
by Matthew Brennan | Jun 24, 2016 | copywriting strategy, Featured
Your face-to-face sales are invaluable, but paying attention to a few basic copywriting tips can take your marketing to the next level. Great copywriting helps you sell when you’re away from the office. It automates your marketing. It can also serve to help your sales...
by Matthew Brennan | May 24, 2016 | copywriting strategy, Featured
Knowing when to hire a copywriter can make a big difference in the impact of your web copy and marketing materials. Good design can draw people in, but it takes professional copy to grab people’s attention and convince them to take action. If your marketing efforts...
by Matthew Brennan | May 17, 2016 | copywriting strategy, Featured
Anyone can learn to improve their writing skills. That’s important because writing is a crucial aspect of today’s business environment. It’s a necessary part of building a platform for your business, and growing a customer base. Make sure your business is...
by Matthew Brennan | May 2, 2016 | copywriting strategy, Featured
Do you want to know what some of the most impactful words in the English language are, in order to help you connect with your readers and sell more? Maybe I took a few liberties with my headline, but I bet it grabbed your attention. I have an exercise for you. Go into...
by Matthew Brennan | Apr 27, 2016 | copywriting strategy, Featured
Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in a tidy and...
