(815) 503-0286 matt@matthewlbrennan.com

Finding your writing voice is a crucial step for any blogger. If you want to stand out from the competition, you’ll need a style and voice that are unique to you.

It should be true to who you are. It should be honest. It should be discernable.

This can be one of the trickiest parts of blogging. How do you figure out who you are?

First things first. There is a big difference between formal and professional. You don’t need to write like a stuffed suit just because you own a business. In fact, in most cases, you shouldn’t.

10 ways to find your voice: 

  • How would you describe yourself? Write it down and be honest. Think about the conversations you’ve had with customers, readers, and friends. What traits would you use to describe the way that you interact? 
  • Write how you talk conversationally. Is your writing filled with the type of language that would actually come out of your mouth? If you’d never say it in a million years, don’t write it either.
  • Are you conveying your emotion? It’s not enough to simply say that you’re scared, happy or excited. Your writing should convey these feelings through the language that you use.
  • Go back and examine your old writing. What patterns do you notice? It’s good to be conscious of where you’re writing has gone in the past.
  • What are your favorite books, blogs and magazines? What is it that you like about them? Try utilizing some of the style and ideas from these resources. Put your own stamp on some of the information that you glean.
  • What are your interests outside of your industry? Travel? Family? Sports? Music? It’s OK to let them seep into your blog content. As a matter of fact, it makes you seem a little more personable and human.
  • How would you describe your ideal reader? Get specific. What are their interests, and what are they looking to glean from you? What knowledge do they have about your subject? What kind of vocabulary or education do they have? Write to no one else but them.
  • Write an opinion piece about something in your industry. Maybe even take an unpopular stance. Back up your arguments with data. Don’t worry about what others think of you. These are good pieces to put your personality on display. They are also good for establishing you as an industry professional.
  • Ask others. Ask your friends, readers and customers what they value about your business. Ask them what they want from you. This is always hard to do, but it will give you a good idea of where you are, and where you need to be.
  • Write what you are passionate about. If you’re dreading writing about something, or if it feels a little bit outside your comfort zone, it may not be your best work. You have to feel the passion about your subject matter in order for your readers to feel it too.

Matt Brennan is a Chicago-area marketing writer and copy editor. He is also the author of Write Right-Sell Now.