by Matthew Brennan | Nov 1, 2012 | content marketing strategy, Featured
Publishing ideas is not new. What is new is the idea that we all own our individual publishing company. Each time you blog, post, or write your own website copy, it puts content out there for millions to potentially see. The great thing is how easy it has become. It...
by Matthew Brennan | Oct 12, 2012 | content marketing strategy, Featured
Yesterday afternoon my wife and I took a fall drive through the country. The way that the fiery color of the leaves blend with the rustic color of harvested corn sticks out every year when we make one of these drives. September and October mean the same thing every...
by Matthew Brennan | Oct 10, 2012 | content marketing strategy, Featured
I don’t always write blogs, but when I do, I make them interesting. Oh, who am I kidding, I write a lot of blogs. In the course of doing so, it occurs that copywriters, web designers, and other Internet marketers all have their buzzwords for what your marketing...
by Matthew Brennan | Sep 12, 2012 | content marketing strategy, Featured
In our a.d.d culture, the web became a visual medium. That doesn’t mean that content is less important, it just means it needs to be packaged in a way that people will remember. Your readers will give a page just a few seconds before they’re on to the next thing. If...
by Matthew Brennan | Sep 5, 2012 | content marketing strategy, Featured
Alright, so you’ve been told that you need to produce quality content in order to gain an audience for your blog, but how do you do that? It’s something that’s much easier said than done. Here are a few ideas to get you started: Generate an ideas list—If you have...
by Matthew Brennan | Aug 20, 2012 | content marketing strategy, Uncategorized
NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that...
