by Matthew Brennan | Jan 20, 2013 | content marketing strategy, Featured
Be kind to the people who read what you write. Remember, they have options besides you. They’re the ones who may end up supporting your business. I know it seems obvious, but it’s a point that’s easy to lose track of. It’s a little bit like the...
by Matthew Brennan | Jan 8, 2013 | content marketing strategy, Featured
With the new year, comes new resolutions. If you’re looking to revamp your marketing content, it’s going to mean setting aside the time. There’s only one way to write impacting content. Wake up an hour earlier. Write during your lunch breaks. Stop...
by Matthew Brennan | Dec 3, 2012 | content marketing strategy, Featured
You’ve worked hard to build your business. That includes your website and your blog. You don’t want to become the online business equivalent of a one night stand. In order to turn readers into customers, they need to return on a regular basis. Sure, you...
by Matthew Brennan | Nov 27, 2012 | content marketing strategy, Featured
As we wind down on 2012, it’s a perfect time to ask, and answer that question. In a digital world, quality content on a regular basis is a necessary thing. In most fiction and non-fiction, entertainment is the chief goal of quality writing. As business owners,...
by Matthew Brennan | Nov 14, 2012 | content marketing strategy, Featured
As I write this post I am listening to a classical musician by the name of David Garrett. He’s not a classical musician in the way that Mozart, Beethoven and Bach were. He plays a classical instrument (violin), but at least on one album, he draws his inspiration...
by Matthew Brennan | Nov 7, 2012 | content marketing strategy, Featured
It’s late at night and your home is entirely shut down. Except you can’t sleep, so you’re reading industry blogs and articles trying to find ideas for your next post. There’s this blog you’ve never heard of, and you just found a post...
