by Matthew Brennan | Jul 30, 2012 | content marketing strategy, Featured
In a few short months, the popular FX series Sons of Anarchy is going to embark on season five. What could you possibly learn about marketing your business from this merry band of motorcycle hooligans? Sure, morality has been tossed out the window in their home of...
by Matthew Brennan | Jul 11, 2012 | content marketing strategy, Featured
I’ve written on numerous occasions about the ways that marketing has changed over the last several years. The transition from phonebook advertising to Google has made a big difference in the way companies do business. The way that search engine optimization itself...
by Matthew Brennan | Feb 18, 2012 | content marketing strategy, Featured
“What do I need a website for, if I’m on Facebook?” That’s a question I hear all the time, so I’m going to take a stab at it, via blog. First, it’s awesome that you are on Facebook. It’s good to put yourself out there in front of your base of friends to tell them what...
by Matthew Brennan | Feb 3, 2012 | content marketing strategy, Featured
Online marketing is continuing to evolve. The days of setting up a website, and calling that your online marketing strategy are over. There is so much more to a comprehensive marketing campaign. It’s time to put your marketing efforts out there, and interact with your...
by Matthew Brennan | Jan 26, 2012 | content marketing strategy, Featured
It’s time to stop talking about your business. That’s right. It’s not all about you. Even on your website. Your marketing materials offer you a chance to have a conversation with your customer. It’s not simply a one-way broadcast anymore. Your marketing materials...
by Matthew Brennan | Sep 15, 2011 | content marketing strategy, Featured
Are you looking at starting a business? Jobs are scarce in this economy, so you’re not alone. Put some good thought into it. Consider where you are going to find your customers. You need to piece together a full out marketing plan. What is your business goal? What...
